{"id":51084,"date":"2025-10-30T08:57:46","date_gmt":"2025-10-30T11:57:46","guid":{"rendered":"https:\/\/www.todoalfalfa.com.ar\/noticias\/?p=51084"},"modified":"2025-10-30T08:57:49","modified_gmt":"2025-10-30T11:57:49","slug":"el-rey-de-la-alfalfa-esta-en-sunchales","status":"publish","type":"post","link":"https:\/\/www.todoalfalfa.com.ar\/noticias\/el-rey-de-la-alfalfa-esta-en-sunchales\/","title":{"rendered":"El \u201crey de la alfalfa\u201d \u00bfest\u00e1 en Sunchales?"},"content":{"rendered":"\n<p>En la ciudad santafesina de Sunchales la familia Rosso forma parte de la actividad agr\u00edcola ganadera, y en busca de comercializar alg\u00fan excedente de rollos de alfalfa, naci\u00f3 un emprendimiento que con el paso de los a\u00f1os fue \u201ctomando forma\u201d y \u201ccreciendo\u201d.<\/p>\n\n\n\n<p>Gerardo y Facundo Rosso son padre e hijo, y mientras Gerardo trabajaba en la producci\u00f3n ganadera, Facundo estudiaba en Rosario y en busca de un ingreso extra naci\u00f3 \u201cel rey de la alfalfa\u201d. Un periodista de TodoAlfalfa conoci\u00f3 esta historia en la Plenaria del Cl\u00faster de Alfalfa de C\u00f3rdoba que se desarroll\u00f3 en Sinsacate. No solo habla del \u00e9xito comercial, de la posibilidad de crecer, sino de la forma de encarar las oportunidades que se pueden presentar.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(768 \/ 1024)\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-51089\" data-id=\"51089\" data-aspect-ratio=\"768 \/ 1024\" src=\"https:\/\/i0.wp.com\/www.todoalfalfa.com.ar\/noticias\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-30-at-08.43.24.jpeg?resize=768%2C1024&#038;ssl=1\" srcset=\"https:\/\/i0.wp.com\/www.todoalfalfa.com.ar\/noticias\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-30-at-08.43.24.jpeg?resize=768%2C1024&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.todoalfalfa.com.ar\/noticias\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-30-at-08.43.24.jpeg?resize=225%2C300&amp;ssl=1 225w, https:\/\/i0.wp.com\/www.todoalfalfa.com.ar\/noticias\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-30-at-08.43.24.jpeg?w=960&amp;ssl=1 960w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-51088\" data-id=\"51088\" data-aspect-ratio=\"768 \/ 1024\" src=\"https:\/\/i0.wp.com\/www.todoalfalfa.com.ar\/noticias\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-01-at-17.03.23.jpeg?resize=768%2C1024&#038;ssl=1\" srcset=\"https:\/\/i0.wp.com\/www.todoalfalfa.com.ar\/noticias\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-01-at-17.03.23.jpeg?resize=768%2C1024&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.todoalfalfa.com.ar\/noticias\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-01-at-17.03.23.jpeg?resize=225%2C300&amp;ssl=1 225w, https:\/\/i0.wp.com\/www.todoalfalfa.com.ar\/noticias\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-01-at-17.03.23.jpeg?w=960&amp;ssl=1 960w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Para la familia Rosso, el camino hacia el \u00e9xito en el mundo de la alfalfa comenz\u00f3 hace aproximadamente diez a\u00f1os, impulsado por las necesidades del sector ganadero. Con un remanente de mercader\u00eda que necesitaba \u201cser colocado\u201d, el emprendedor detr\u00e1s del Rey de la Alfalfa decidi\u00f3 diversificar sus actividades agr\u00edcolas.&nbsp;<\/p>\n\n\n\n<p>As\u00ed surgi\u00f3 la idea de desarrollar un negocio enfocado en la producci\u00f3n de alfalfa, porque Gerardo convoc\u00f3 a su hijo para armar un esquema de ventas, y Facundo desde Rosario r\u00e1pidamente puso manos a la obra y arm\u00f3 un facebook al que denomin\u00f3 \u201cel rey de la alfalfa\u201d.<\/p>\n\n\n\n<p>El nombre surgi\u00f3 ante esa necesidad de crear una identidad comercial s\u00f3lida. Con un poco de humor e ingenio, naci\u00f3 la marca que lo representa en el mercado.&nbsp;<\/p>\n\n\n\n<p>El impacto marketinero fue inmediato, sin embargo a Gerardo mucho no le agrad\u00f3 \u201cproducimos 10 rollos por mes, \u00bfde que rey me hablas?\u201d, fue lo primero que le plante\u00f3 a su hijo, quien sostuvo la idea pese a los temores de su padre.<\/p>\n\n\n\n<p>Desde esos inicios, la producci\u00f3n ha crecido a pasos agigantados, pasando de diez rollos mensuales a cifras que superan todas las expectativas y eso los llev\u00f3 a necesitar conocer m\u00e1s sobre este cultivo.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(768 \/ 1024)\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-51087\" data-id=\"51087\" data-aspect-ratio=\"768 \/ 1024\" src=\"https:\/\/i0.wp.com\/www.todoalfalfa.com.ar\/noticias\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-09-30-at-17.44.48.jpeg?resize=768%2C1024&#038;ssl=1\" srcset=\"https:\/\/i0.wp.com\/www.todoalfalfa.com.ar\/noticias\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-09-30-at-17.44.48.jpeg?resize=768%2C1024&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.todoalfalfa.com.ar\/noticias\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-09-30-at-17.44.48.jpeg?resize=225%2C300&amp;ssl=1 225w, https:\/\/i0.wp.com\/www.todoalfalfa.com.ar\/noticias\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-09-30-at-17.44.48.jpeg?w=960&amp;ssl=1 960w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-51086\" data-id=\"51086\" data-aspect-ratio=\"768 \/ 1024\" src=\"https:\/\/i0.wp.com\/www.todoalfalfa.com.ar\/noticias\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-01-at-12.38.27-1.jpeg?resize=768%2C1024&#038;ssl=1\" srcset=\"https:\/\/i0.wp.com\/www.todoalfalfa.com.ar\/noticias\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-01-at-12.38.27-1.jpeg?resize=768%2C1024&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.todoalfalfa.com.ar\/noticias\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-01-at-12.38.27-1.jpeg?resize=225%2C300&amp;ssl=1 225w, https:\/\/i0.wp.com\/www.todoalfalfa.com.ar\/noticias\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-01-at-12.38.27-1.jpeg?w=960&amp;ssl=1 960w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Por eso, Gerardo se incorpor\u00f3 al Cl\u00faster porque \u201cnos facilit\u00f3 el aprendizaje y la cooperaci\u00f3n entre diversos productores. Este grupo no solo se ha convertido en un espacio de intercambio de conocimientos, sino tambi\u00e9n en un motor de innovaci\u00f3n que alimenta el crecimiento del sector\u201d.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Sinergia y potencial en el mercado<\/strong><\/p>\n\n\n\n<p>Para los Rosso la sinergia entre los productores es clave para el crecimiento del sector. \u201cEl nicho que representa la producci\u00f3n de alfalfa es inmenso, y la colaboraci\u00f3n entre los miembros del cl\u00faster ha permitido aprovechar al m\u00e1ximo este potencial\u201d, aseguran.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DPovd44EZb6\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DPovd44EZb6\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Facu Rosso (@elreydelaalfalfa)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Por eso, entre charlas, mates y recorrido por los stand, \u201cel rey de la alfalfa\u201d pas\u00f3 por la PACA y analiza incorporar tecnolog\u00eda para lograr mayor eficiencia y aumentar los est\u00e1ndares de calidad.&nbsp;<\/p>\n\n\n\n<p><\/p>\n<div class=\"todoalfalfa-final-de-la-nota\" id=\"todoalfalfa-1477579545\"><a href=\"https:\/\/www.whatsapp.com\/channel\/0029VbCBmFB9WtBxJsD3eC2i\" target=\"_blank\" aria-label=\"5\"><img src=\"https:\/\/i0.wp.com\/www.todoalfalfa.com.ar\/noticias\/wp-content\/uploads\/2026\/04\/5.gif?fit=728%2C90&#038;ssl=1\" alt=\"\"  width=\"728\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Gerardo y Facundo Rosso salieron a pelearle el trono a Lucas \u201cverstappen\u201d Mart\u00ednez Gonzalez y est\u00e1n dispuestos a ponerse la corona. 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